Internet directory system

ABSTRACT

Improved Internet Directory System including an upper-level Directory Provider referencing a plurality of independently owned for-profit Category Directory Websites, the Category Directory Websites referencing websites relating to a category and being identified as participating in the System by at least a mark or URL, and including a business model imposed on the Category Directory Websites.

CROSS REFERENCE TO RELATED APPLICATIONS

[0001] This application claims priority to provisional ApplicationSerial No. 60/448,353 filed Feb. 19, 2003 entitled “Improved InternetDirectory to Increase Website Visibility and Generate Revenue”.

FIELD OF THE INVENTION

[0002] This invention relates to an Internet Directory System thatincreases website visibility, creates profitable Internet relatedbusinesses and generates a stable revenue stream for website directoriesand Internet Service Providers, or the like. More particularly, thisinvention proposes a system that generates stable revenue streams bycreating profitable independent businesses that manage and promotecategories of Internet information. Collectively, these businesses forman improved Internet Directory, hosted by an Internet ServiceProvider/Search Engine or the like and charging relevant referencedwebsites.

BACKGROUND OF THE INVENTION

[0003] Discussion of Prior Art Due to the enormous volume of contentassociated with the Internet, it is not unusual for search engines toidentify thousands, if not millions of web sites as the outcome of asingle search query. These results are bundled and presented to the Userin groups of 10 to 25. The viewer is automatically presented the firstgroup/page of sites, then must request any additional listings. As aresult, the competition is stiff to be included in the top/first groupof websites. Some websites pay fees to boost their rankings, whileothers might enter into strategic partnerships or reciprocal agreementsto improve their position. As a result the top listings may not be thebest websites, or most the popular in that category.

[0004] By contrast, Internet Directories organize the web by supercategories, then by categories and subcategories. This allows users tofurther define their search at each new level, reducing the number ofpotential “hits,” and increasing the quality of the response. FIG. 1provides a flow chart of Internet Directories' prior art. A user firstchooses an Internet Service Provider (ISP) or Search Engine 10, electingto use its Internet Directory for the search, reviews a predefined list,and with the click of a mouse selects a specific field or super category12. With each click, the universe of the search is narrowed and the Useris moved to the lower level of categories 13. The process continues tosubcategories 18 until the options are reduced to a manageable size andthe targeted URL is located. A hypertext link then transports the userto the desired site.

[0005] A drawback to this approach is each category/subcategory needs tobe monitored, managed and updated to ensure the quality of the directoryand the success of a search. With a potential of thousands or evenmillions of categories and subcategories this can be a costlyproposition. To manage this problem, “Open Directory Project” (copyright1998-2003 Netscape) enlists the services of almost 55,000 volunteereditors. These editors cannot begin to cover the over 460,000 categoriesor the 3.8 million websites (only about 10% of Google's websites) in theOpen Directory database. These volunteers get paid nothing, and as isbest understood have little or no training and do not have a vestedinterest in the success of the site. In addition, volunteer editors arenot positioned to design, host and manage individual webpages. There isno financial incentive for the volunteers to attract new webpages byproviding value added services or cutting edge technology to enhance thewebpages within the domain. The volunteers do not advertise or promotetheir category to attract new viewers. The “Open Directory” does notcharge to list a URL or to use the Directory. As best understood,revenue is generated by advertising clicks and through businessrelationships with Internet search engines utilizing the Open DirectoryProject. There is no new or innovative Internet business model tosupport the Directory. In fact, the “Open Directory” model is not unlikethe one faulted for fueling the demise of the dot.com era.

[0006] A subset of Internet Directory is the Electronic Yellow Pages(EYP). The EYP is an electronic version of the Yellow Pages TelephoneBooks. There are currently about 3.3 million EYP websites in multiplecategories (local, regional, national, international, language, businesssector, etc), In addition to providing business listings by category andsubcategory, and by city state, region, or nation, the EYPs usuallyprovide some level of value added services such as reverse searches,coupons, maps, directions, information on what is nearby, links to cityguides, links to the listed business' websites, website development, andwebsite hosting. As best understood, webpages are charged for one ormore of the services provided, and for the number of times viewers aredrawn to and “click” on associated advertisements.

[0007] Like the Internet Directories, each EYP operates as a individualbusiness. There are several drawbacks to this monolithic business model.First to compete, each competitor replicates this enormous structure.This means the same basic service is being offered to the same universeof businesses. With over 3 million EYPs, the dollars from listedbusinesses and from advertising is thinly spread across the EYPindustry. Second, EYPs that charge to list a business will haveincomplete databases that can limit EYP effectiveness and value tousers. Lastly, with each EYP supporting thousands ofcategories/subcategories it cannot afford to manage and promote eachcategory.

[0008] To provide category management and specialized support, there area growing number of independent Directory Websites. These websitesprovide a list of businesses in their category with hypertext links torelated webpages. As independent businesses dedicating to providing aDirectory Website (also known as a portal) for a specific category, theycan tailor their website and the services it provides to best supportthat category.

[0009] Unfortunately, all these sites are not listed in an InternetDirectory Service, and the URLs do not identify them as directory sites,making them difficult to locate. When one is located, it may or may notcontain the comprehensive listings expected. For example, “doctors.com”does not provide a roster of all medical doctors by location andspecialty, but does list 10 health associations with links to theirsites. On the other hand, “physicians.com” does list medical doctors,but only plastic surgeons. “Lawyers.com” provides a comprehensive listof all the attorneys and law firms in the United States, but“attorneys.com” does not. It is hit or miss to both find these sites andto find sites with comprehensive listings.

[0010] Summary of Prior Art—Pros and Cons

[0011] Currently there are three primary methods to locate websites onthe Internet: Search engines, Internet directories (including ElectronicYellow Pages) and independent directory websites. Each of these has prosand cons, discussed above.

[0012] The primary method is the search engine. As discussed above, dueto the tremendous volume of content on the Internet, it is not unusualfor a search engine to identify thousands, if not millions of web sitesas the outcome of a single search query. The results are bundled intogroups of 10 to 40 listings per page. The user is immediately presentedwith the first group/page. Additional pages must be requested, so it ishighly advantageous for websites to be included on the first page.Depending on the search engine, top websites are chosen by theirpopularity (number of hits), how much a website is willing to pay for apriority listing or on strategic alliances with the search engine/searchengine host. As a result, using a search engine to find specificinformation can be cumbersome and slow.

[0013] By contrast, Internet Directories organize the web by supercategories or “fields”, then by categories and subcategories, asdiscussed above. Drawbacks to this approach are that eachcategory/subcategory needs to be monitored, managed and updated toensure the quality of the directory and the success of a search. With apotential of thousands or even millions of categories and subcategories,this represents a huge undertaking. E.g. to attempt to manage thisproblem, the “Open Directory Project” (copyright 1998-2003 Netscape)enlisted the services of almost 55,000 volunteer editors. These editors,however, could not begin to cover the over 460,000 categories or the 3.8million websites in the “Open Directory” database (only about 10% ofGoogle's websites). The volunteers were paid nothing, and were not in aposition to advertise and promote the category, design and host websitesusing cutting edge technology or provide other value added services. Inshort, there are many shortcomings associated with the Internet businessmodel in the “Open Directory.”

[0014] A subset of the Internet Directory is the Electronic Yellow Pages(EYP). The EYP is an electronic version of the Yellow Pages TelephoneBooks that provide listings and businesses advertisements. In additionto providing traditional business listings, most EYP search engines areable to sort the directory listings by category, subcategory, city,state, region or nation. Many EYPs also provide some level of valueadded service such as reverse searches, coupons, maps, directions,information on what is nearby, links to city guides, links to the listedbusiness' websites, website development and website hosting. However,since EYPs list all categories of business, again they cannot afford tomanage or promote each individual category and subcategory. As a result,the information in the directory may or may not be current or complete.There are currently about 3.3 million EYP websites, each replicating thesame enormous structure and providing similar services to the sameuniverse of users. Businesses can't pay to advertise or post theirwebsites on all 3 million sites. As a result, the robust revenue streamgenerated by the Yellow Pages Telephone books is not there for the EYPs.

[0015] The third method is directory websites. These websites providelistings of businesses within a category with links to the businesswebsites. Because they represent specific categories of information,these websites can be tailored to support their individual domains.Unfortunately, these sites are not consolidated under an InternetDirectory Service so they are difficult to find. And when a directorywebsite is located, there is no guarantee it will be complete. Forexample, “doctors.com” lists 10 health associations, while“physicians.com” lists only plastic surgeons. “Lawyers.com” appears toprovide a fairly comprehensive list, but “attorneys.com” does not. It ishit or miss to find good directory websites with comprehensive listings.The user cannot, by reference to an identifying mark or URL, have anyreasonable expectation of uniformity of content, organization,comprehensiveness and/or up-to-dateness.

SUMMARY OF THE INVENTION

[0016] The basic system of the instant improved Internet Directoryincludes at least one upper-level Directory Provider (DP). Theupper-level Directory Provider is envisioned to be one (or more) ISPs orSearch Engines, but could be a different entity with suitablecapabilities. The DP (which may be frequently referred to as if it werean ISP) maintains a directory referencing all participating independentdirectory websites, referred to as Category Directory Websites (CDWs).The System includes identification of the CDWs by some mark, preferablya portion of a URL, and the imposition of a business plan or businessmodel, primarily on the CDWs. At least one aspect of a business plan ormodel may be imposed at the DP level. At least one DP may have imposedon it a standard of comprehensiveness in covering all relevantcategories with a CDW. The business plan or model may have portionsfocused toward the economics of the System and portions focused towarduser standards, including user attraction/retention/affinity issues. Forinstance, user standards could provide a standard for design, technologyand content of a CDW site.

[0017] The System includes a plurality of participating CDWs,independently owned, at least with respect to each other and the atleast one DP. (Of course, some CDWs could end up commonly owned orcontrolled.) The CDWs are for-profit and provide a directory withrespect to a category, referencing therein all participating and/orrelevant websites (WSs). At least some of the WSs should be charged forat least one service. One service could be simply the listing. The WSsmight be charged only for enhancements of their listings. The businessmodel or plan preferably provides for a CDW to be substantially fundedby payments from WSs, and for expenses for advertisement by the CDWs inorder to promote the category and/or the site, being substantiallyoffset by income from offering advertising space on the site.Alternately, an advertising firm could trade one for the other.

[0018] The business plan or model might include elements intended toattract and retain user affinity, such as relevant category definitions;common, uniform and user friendly organizational structure for thedirectories; requirements of comprehensiveness for securing a sufficientnumber of and percent of participating websites taking intoconsideration the nature of the category; minimum standards for updatingwebsite references, including adding new websites and deleting no longerviable websites; and quality standards for requiring a certain qualityof presentation for participating websites.

[0019] In one preferred embodiment for an improved Internet DirectorySystem, the top two upper levels, so to speak, (comprising the searchengine and the “fields” or highest categories) would be owned andmanaged by an Internet Service Provider or Search Engine. At thecategory level, a level thoughtfully chosen with respect to its economicviability and manageability, each “category” directory would become anindependent business, operating as an independent directory website. Theparticipating Category Directory Websites (CDWs) would provide lists ofbusinesses or webpages within their domain, and organize those listsinto subcategories with hypertext links to transport viewers to selectedwebpages.

[0020] One potential business feature of a Category Directory Website isto offer to manage the content of listed websites as well as to promoteand support its subordinate webpages. The design, technology and contentof the directory website itself, as well as its value-added services tolisted webpages, should be specifically tailored to attract viewers tothe site while enhancing the visibility and success of each individualpage. The design, technology and content of the directory website may infact be subject to System standards, imposed from a business model.

[0021] In a further embodiment, when appropriate, a Category DirectoryWebsite may opt to enter into a contract with an Advertising and/orPromotional Agency to design, market and promote the site. In exchangefor its services, the Advertising/Promotional Agency may be empowered bythe site to sell ad space on the site (a captive, target audience), andto collect the subsequent revenue. Since the Advertising Agency is paidbased on the number of clicks on the website spot ads, this arrangementprovides extra incentive for the Agency to ensure the visibility,traffic and success of the site. Such arrangement may form part of a“business model”.

[0022] The Category Directory Website preferably contracts with one ormore DPs (ISPs or Search Engines or the like) to be included in theirWeb Directory database, and then to be listed under one or more of theDPs' fields or super-categories. An independent System Manager may existto supervise operation of the System, impose part or all of the businessmodel, and/or to issue or supervise the issuance of URLs.

[0023] The instant improved Internet Directory System can potentiallyreplace or supplant or absorb some of the aforementioned plethora ofElectronic Yellow Pages, and should “best” the Open Directory Project byreplacing volunteer “editors” with profitable, independent businessesorganized to manage each category under the general guidance of theSystem and a business plan or model. The independent businesses, calledherein Category Directory Websites, provide a portal for each categoryand maintain a database/listing for all the participatingbusinesses/WebPages within the domain. CDWs are encouraged or motivated,or perhaps even required, to get their level of participation high, atleast above some minimal standard. At least one DP should be encouragedor mandated by the System or business plan or model to exhaustivelydevelop CDWs to cover all relevant categories. Portals can takeadvantage of national advertising to promote their categories, and offerspecialized search engines to pinpoint the locations of WebPages. Forfees similar to print or Yellow Page advertising, the Category DirectoryWebsites can bold type or enhance listings, design and hostmulti-lingual WebPages, implement cutting edge technology, supportelectronic transactions and/or provide a host of other services tailoredto attract and retain viewers to the portal/category. The CDWs, or theSystem, should be able to do so cost effectively, for a cut rate.

[0024] The universe of Category Directory Websites (CDW) is potentiallyas limitless as categories of information. Collectively, these CDWs forman improved Internet Directory System, hosted by a DP, such as ISP(s)and/or Search Engine(s). The first and most lucrative segment of theimproved Internet Directory System should be a “Business Directory.”

[0025] The improved Internet Directory System should be organized intostandardized fields to “house” the Category Directory Websites. The CDWspay an ISP (or DP) to be listed in one or more of its fields. The feesare preferably based on the number of WebPages hosted (or linked) to theCDW.

[0026] In addition, preferably an improved Internet Directory Systemimplements a new Internet advertising model that allows improvedInternet Directory licensed portals to get marketing and designassistance, as well as national advertising, at no cost. Thisbreakthrough can give the CDW businesses and WebPages within theimproved Internet Directory System portals unprecedented visibility andaccessibility, making the portals extremely attractive and affordable.

[0027] Objects and Advantages—Summarized in General

[0028] Accordingly, several objects and advantages of the improvedInternet Directory System, designed to increase website visibility andgenerate revenue, which can be mentioned are:

[0029] (a) creates an unlimited number of Directory Websites, eachrepresenting a specific category of content or type of business;

[0030] (b) creates an independent business to professionally manage andpromote each Category Directory Website;

[0031] (c) shifts the basis for Internet revenue from advertisingdollars based on volatile “clicks” counts to fees based on billions ofweb postings (growing and stable);

[0032] (d) establishes a steady, stable Internet revenue stream forCategory Directory Websites that is independent of advertising dollars;

[0033] (e) provides a steady, stable revenue stream (independent ofadvertising dollars) to Directory Providers (such as Internet ServiceProviders and major search engines;)

[0034] (f) provides a new Internet business model and revenue stream foradvertising and promotional firms;

[0035] (g) promotes a stable Internet economy to support future Industrygrowth;

[0036] (h) creates a financial incentive for each Category DirectoryWebsite to tailor its technology and services to best support andpromote its content category;

[0037] (i) enables webpages to take advantage of cutting edge technologyand other value added services at a discounted group rate, features thatwould have been too costly individually;

[0038] (j) draws viewers with cutting edge technology;

[0039] (k) establishes a unique TLD (extension after the “dot”) thatidentifies a site as a Category Directory Website;

[0040] (l) encourages Category Directory Websites to select and registerdomain names that correspond to their categories;

[0041] (m) encourages Category Directory Websites to be registered withone or more Internet Service Providers or major search engines (orDirectory Provider);

[0042] (n) allows Category Directory Websites to be registered/listed inmore than one field under an ISP or Search Engine (or DirectoryProvider);

[0043] (o) enables webpages to be listed in more than one CategoryDirectory Website;

[0044] In addition, this method and system can be implemented without alarge initial investment since existing Directory Websites can easilyconvert with little effort or cost. New sites can be established bymaximizing the use of strategic alliances. Further objects andadvantages will become apparent in reading and reviewing the descriptionand drawings. Obviously, not all embodiments need support all objectsand/or advantages.

[0045] More particularly, several objects and advantages of the ImprovedInternet Directory that can be summarized are:

[0046] Creates a new Internet business system;

[0047] Produces a multitude of profitable, stable Internet businesses;

[0048] Builds a stable Internet economy to support future Industrygrowth;

[0049] Shifts the basis for Internet revenue from advertising dollarsand “click” counts, to steady fees based on billions of web pages (astable, growing basis);

[0050] Establishes a steady, stable Internet revenue stream for CategoryDirectory Websites, ISPs and search engines (or DP);

[0051] Provides a financial incentive for Category Directory Websites topromote the industry/businesses they represent;

[0052] Promotes industry and business providing unprecedented exposureat reasonable rates;

[0053] Creates a new Internet business model and revenue stream foradvertising and promotional firms;

[0054] Advertising/promotional profits can be tied to the effectivenessof their promotions;

[0055] Enables webpages to take advantage of cutting edge, “push”technologies offered by Category Website Directories. The newtechnology;

[0056] Attracts and retains viewers;

[0057] Drives demand for new Internet technologies;

[0058] Drives demand for broadband;

[0059] Drives demand for the new software, hardware and peripherals; and

[0060] Can be implemented without a large initial investment.

BRIEF DESCRIPTION OF THE DRAWINGS

[0061] A better understanding of the present invention can be obtainedwhen the following detailed description of the preferred embodiments areconsidered in conjunction with the following drawings, in which:

[0062]FIG. 1— Prior Art—shows an overview of an existing InternetDirectory that operates as single business managed by either an InternetService Provider or a Search Engine Site.

[0063]FIG. 2—Overview of Improved Internet Directory—shows an InternetDirectory in which the Service Provider or Search Engine owns andmanages only the first two levels (the Search Engine and the “Fields”).In the third level, each Directory Website is independently owned andmanaged.

[0064]FIG. 3a—Financial Model—shows a steady, stable Internet revenueflow created by Directory Websites (DW) charging subordinate webpagesfor promotional and other value added services provided by theDirectory, and the DW paying the Internet Service Provider or SearchEngine Site to participate in its Internet directory services.

[0065]FIG. 3b—Financial Model with Advertising Embodiment—Deviates fromFIG. 4a by providing the option of the DW entering into an agreementwith an Advertising or Promotional Agency to design, market and promotethe DW for free in exchange for the advertising revenues generated bythe DW site(s).

[0066]FIG. 4—Initiating the Method and System—shows the steps indeveloping the Method and System for Website Access Reference Numeralsin Drawings 10 Internet Service Provider/ 11 Domain Registration SiteSearch Engine 12 Field 13 Category 14 Directory Website 15Promotions/Advertising Agency 16 Businesses/Webpages 18 Subcategories

[0067] The drawings are primarily illustrative. It would be understoodthat structure may have been simplified and details omitted in order toconvey certain aspects of the invention. Scale may be sacrificed toclarity.

DESCRIPTION OF PREFERRED EMBODIMENTS

[0068] One preferred embodiment of the Internet Directory of the presentinvention is illustrated in FIGS. 2, 3, 4 a and 4 b. In the preferredembodiment of FIG. 2 the Internet Directory has Fields, Categories andSubcategories, but the Internet Service Provider or Search Engine (orDirectory Provider) provides a Business Search Engine 10 and multiple,pre-determined business Fields 12 (i.e. Health Care, Professional,Retail, Services).

[0069] Each Category or “Directory Website” 14, indicated as lying belowlevel 20, represents a type a business or profession, and the DirectoryWebsite operates as an independent business. According to preferredbusiness plans, the Directory Websites at least list, and preferablyhelp manage and promote, the webpages within their domain and provideappropriate value added services and cutting edge technology to theirclients, preferably on a cut-rate fee for service basis. The DirectoryWebsite preferably provides viewers with a free comprehensive listing 16of the names, addresses and telephone numbers of all the businesseswithin its category. Preferably the list is organized into subcategories18, such as by location (nation, state, metropolitan area, city) and byclassification, to the extent appropriate. Hyperlinks take viewersdirectly to the webpages of the businesses that subscribe to orparticipate in the Directory's services.

[0070]FIG. 3a shows a preferred Financial Model. The businesses listed16 may elect to contract with one or more Directory Websites forselected services to increase their exposure and attract new viewers. Inturn, the Directory websites pay one or more ISPs/Search Engines(Directory Provider) a fee for the services it provides. This fee isbased on the total number of businesses it has on contract. Usingwebpage listings and/or other services provided to webpages as therevenue base for the Improved Internet Directory System can create astable, dependable cash flow.

[0071]FIG. 3b shows the same Financial Model with an AdvertisingEmbodiment. In this embodiment, a Directory Website 14 with lots oftraffic, or potential traffic, contracts with an Advertising orPromotional Agency 15 for design, marketing and/or promotional servicesto be provided at no cost to the Directory Website 14. In exchange, theAdvertising or Promotional Agency 15 sells advertising spots on theDirectory Website and collects the revenue generated, such as from“clicks”, as payment for its services. This allows the advertiser to getpaid based on the effectiveness of its products and services, and theWebsite Directory to get paid for the effectiveness of its business.

[0072]FIG. 4 shows how to “Initiate an improved Internet DirectorySystem.” A potential Directory Website first considers the options todetermine what type of business or profession it will represent 16.Preferably, this will be one that has not already been chosen by anotherDirectory Website. (The System might mandate such. The System or aSystem Manager may control the denomination of the categories as well,such that they are relevant, economically viable and manageable.) Thepotential Directory Website then evaluates what types of services wouldattract the most clients, and estimates what must be charged for theservices to be profitable (and for which services to charge.)

[0073] As part of the research, the Directory Website (DW) 14 mayacquire a comprehensive listing of all current names, addresses andtelephone numbers of the chosen category 16 (nationally and/orinternationally). Manufacturers, related professional associations,listing services, or directory services are possible sources of thisinformation. This data will identify the universe of businesses in thecategory and, with some market research, provide an indication of whatmarket share might be obtained.

[0074] In another embodiment, if the DW sees the potential of a largemarket share with the right mix of services to attract and retainviewers, it may wish to contract with an Advertising or PromotionalAgency 15 for its services at no cost to the Website Directory. Inexchange the Agency 15 will sell advertising spots on the Website andcollect all the generated revenues.

[0075] The Directory Website 14 preferably then registers with a DomainRegistration Site 11. A licensing and usage fee is paid to get a specialTLD (the 3 letter extension after the dot) designating the site as aDirectory Website, such as “.dir”. Each Directory Website is encouragedto select and register domain names that correspond to their category.

[0076] The Website Directory then contracts with one or more ISPs/SearchEngines (Directory Provider) 10 to be listed in one or more of theirfields.

[0077] Alternate Embodiments

[0078] The improved Internet Directory System illustrated in FIGS. 2-4can be applied to other fields as it was to the business field. In thisgeneral embodiment, the Internet Service Provider or Search Engine orthe like provides a Search Engine 10 and multiple, pre-determinedcontent Fields 12 (i.e. Art, Music, Games, Family). FIG. 4 also showshow to initiate an improved Internet Directory System for other fields.The potential Directory Website first researches the options todetermine what area of interest it will represent 16. Preferably, or bymandate from the System, this will be one that has not already beenchosen by another Directory Website. It then evaluates what types ofservices would attract the most clients, and estimates what must becharged for these services to be profitable. As part of the research,the Directory Website (DW) 14 may review existing related webpages fromdifferent Search Engines. This data will help identify the universe ofwebsites in the selected category and, with some research, determine theviability of the proposed Directory Website. The Directory Website 14preferably then registers with a Domain Registration Site 11. Alicensing and usage fee is paid preferably to get a special TLD (the 3letter extension after the dot) designating the site as a DirectoryWebsite. Each Directory Website is encouraged to select and registerdomain names that correspond with their category. The Directory Websitethen contracts with one or more ISPs/Search Engines 10 to be listed inone or more of their fields.

[0079] (Overview of the Players for Certain Preferred Embodiments

[0080] 1) ISPs and Search Engines (or the like, Directory Provider). Animproved Internet Directory System Provider typically comprises an ISPand/or a Search Engine. Such entity may also comprise a System Manager,although a System Manager need not necessarily be limited to thoseentities. The Directory Provider, typically an ISP or a Search Engine,preferably contracts with the Category Directory Websites to be listedin the ISP/Search Engine's improved Internet Directory. (Of course, CDWscould approach one or more ISPs to be listed. The preferred businessplan or model envisions that the CDWs will be licensed. The licensorcould be an ISP, a Search Engine, a DP or another System Manager.)ISP/Search Engines preferably provide: the improved Internet Directorylisting service; a search engine that searches across the fields,categories and sub-categories; and related services for the CDWs. Inreturn ISPs and Search Engines gain a steady, stable revenue stream fromthe CDWs. The System can be implemented by one ISP/Search Engine or by aplurality, although one is preferred.

[0081] 2) Category Directory Websites. The improved Internet Directory'sCategory Directory Website business plan and business model buildsprofitable businesses that manage and promote the categories theyrepresent. The Category Directory Website provides users freecomprehensive national or international listing of the businesses withintheir category/domain. Listed businesses that want higher visibility cantake advantage of the other multiple services offered by the System.There can be as many Category Directory Websites as there are possiblecategories of information. Existing businesses, such as ElectronicYellow Pages, sites providing listings of businesses or professionals(especially those with high volume or potential high volume clicks),businesses developing or hosting websites, trade/professionalassociations maintaining directory websites, and manufacturers such asauto manufacturers are prime candidates to successfully build new sitesor convert existing sites to create an improved Internet DirectorySystem.

[0082] 3) Advertising/Promotional Agencies. Advertising/Promotionalagencies preferably promote the CDWs at no cost, in exchange for therevenue generated from spot advertising on the CDW portal.Advertising/Promotional agencies gain a new Internet revenue streamdirectly tied to the creativity and effectiveness of their effort. Largeagencies have an advantage because they have the internal resourcesprovide up-front funding for the system. Smaller agencies canparticipate by being creative, establishing business partnerships and/orseeking external funding.

[0083] The Exclusive Option and Business Plan and Model for PreferredEmbodiments

[0084] 1) One ISP or the like may be offered an exclusive position asDirectory Provider (and possibly System Manager) for the System, or atleast an Exclusive Option (EO) for a set period of time, in exchange foran up-front fee. The EO allows the ISP to control the start-up andoperation of the System to ensure the success of the improved InternetDirectory System under the business plan and model, and protect theISP's investment.

[0085] 2) An EO allows the ISP to hand pick the businesses it thinkswill be the most successful Category Directory Websites (CDWs) to builda profitable improved Internet Directory, preferably first for Business.These businesses will have first choice of the category websites withthe greatest potential for great technology to attract the most viewers(sites related to vehicles, travel, entertainment, amusement parks,music, shopping, etc), and will have a competitive edge in establishinga large, loyal viewer market.

[0086] 3) During the EO timeframe, the ISP can offer the future CDWs theopportunity to access/utilize services in the ISP's existing businessoperation, in exchange for a fee, or percentage of the CDW's profits.ISP services might include, but are not limited to: hosting sites on theISP's regional servers, search engine services, discounted rates onnetwork services, its technology and/or technology support, a help desk,or even a loan to help the business convert to the improved InternetDirectory. This relationship reduces the cost to build and maintain aCDW, provides the ISP with additional long term revenue in exchange forestablishing the Directory, and helps ensure the success of the firstimproved Internet Directory, preferably first for the business sector.

[0087] 4) The ISP can assist/finance Advertising Agencies in theirinitial ramp up to the new Internet advertising structure that is partof the improved Internet Directory System. In addition to loans, the ISPcan offer to run advertising spots for CDWs in tandem with ISP'sadvertising, other advertising/promotional support, in exchange for afee or percent of future revenue. ISPs coming on board later, if any,will not have participated in the funding and will not have opportunityfor additional revenue.

[0088] 5) The EO allows the ISP, preferably, to enforce a business planand model on the DWs, including standards for the design, technology andcontent of the DW site. The DW site should preferably be held to astandard that includes being well designed, having good links andrelevant content. Alternately, a separate System Manager can impose thebusiness plan, model and standards.

[0089] Developing the Improved Internet Directory

[0090] Preferred Embodiments

[0091] The Background:

[0092] 6) With the support/assistance of the ISP, a request is made toICANN to create a unique TLD (extension after the “dot”) to identifyparticipating Category Directory Websites.

[0093] 7) The System preferably includes contracting with or buildingone or more Domain Registration Sites to carry the TLD, collect the ISPfees, and the Improved Internet Directory licensing fees.

[0094] The Internet Service Provider (ISP):

[0095] 8) Is licensed to build the improved Internet Directory includinghaving the business plan and model imposed. The improved InternetDirectory for Business should be one of the most lucrative Directoriesand preferably should be built first.

[0096] 9) Establishes the “fields” or “super categories” that willcontain all the various categories of business for the first improvedInternet Directory for Business. May also establish categories. CategoryDirectory Websites may pay to be listed in more than one field, whereappropriate, to increase their exposure.

[0097] 10) Develops an internal system to determine how it willselect/approve and monitor Category Directory Websites requesting to belisted on its improved Internet Directory.

[0098] 11) Develops the ISP's improved Internet Directory.

[0099] 12) Determines what services it will provide to CategoryDirectory Website (CDW) in addition to the search engine services.

[0100] 13) Estimates the cost to deliver its services.

[0101] 14) Develops the fees it will charge the CDWs to be listed in theISP's improved Internet Directory. Fees are possibly based on the numberof webpages within a CDW's domain and the number of services the CDWselects. (If there is no EO, fees should be low enough to allow CDWs tocontract with multiple ISPs. Absent an EO, the larger the number ofparticipating ISPs, the greater the potential success of the improvedInternet Directory System, and the more stable the Internet economybecomes.)

[0102] 15) ISPs (or System Manager) might contract with one or moreparticipating Domain Registration Sites (DRS) to collect the ISP fee(s)at the same time the DRS is collecting the domain registration fees.

[0103] The Future Category Directory Websites (CDW):

[0104] 16) Select and research the category the CDW wishes to representto determine viability.

[0105] 17) Research the market for the category. Can sufficient webpagesbe enlisted to support the CDW?

[0106] 18) Contact trade or professional associations connected with thebusiness/industry to create win/win business arrangements between theCDWs and the association(s).

[0107] 19) Create, purchase or lease a comprehensive national orinternational directory listing [name, address, zip code, telephonenumber(s)] of the businesses within the selected category/domain.Manufacturers, related professional associations, listing services, ordirectory services are possible sources for this information. This listwill be provided by the CDW, at no charge to the businesses, andaccessed by viewers at no charge.

[0108] 20) Evaluate if the “universe” of the chosen category is toolarge or too small to be developed and managed by the CDW and itstechnology infrastructure.

[0109] 21) Estimate the cost to build and maintain the CDW portal. Howmany webpages and other services must be sold, and at what price for theCDW to be profitable? (Some services, such as listing, could be for nocharge.)

[0110] 22) Hire or contract for the skills and manpower to design, buildand support the CDW portal and its operations.

[0111] 23) Develop a directory database that divides the informationinto subcategories, allowing viewers to perform searches andsub-searches appropriate to the category. These searches might include,but are not limited to: name, county, city, zip code, neighborhood,street address, phone number(s), type of business, services offered,merchandise, specialties, date opened/established, price, discount,wholesale, retail, promotional events, directions and hours ofoperation.

[0112] 24) Develop a hypertext link between the listing and thebusiness' webpage.

[0113] 25) Evaluate what services and technology would attract andretain the most viewers.

[0114] 26) Design and build the CDW portal to make the improved InternetDirectory system a success, within the guidelines of the business model.The CDW portal might include, but is not limited to: secure services foron-line transactions; translation services to support multi-lingualwebsites, ADA compliance of the portal and subordinate webpages; anarray of new technology to attract and retain viewers; chat rooms,e-mail for webpage participates, maps and visitor tracking; and/or linksto related websites of interest to potential viewers.

[0115] 27) Build, buy or contract for the equipment and bandwidthservices to create the infrastructure to support the CDW portal and itssubordinate webpages.

[0116] 28) Contract with an advertising firm (if applicable) foradvertising and/or promotional services for the CDW portal and itssubordinate webpages. These services might include, but are not limitedto: portal design, a national advertising campaign, portal promotionalevents, and standardized client webpage offerings such as on-linecoupons, sales announcements, spot advertising on the website's portalfor business webpages, special promotions, or random prizes/awards forvisitors. The advertising/promotional agency may provide these serviceswithout cost to the CDW, in exchange for the revenues generated by thespot ads they sell on the CDW portal site. The cost for customizeddesign/promotional services for the portal's individual client webpageswould be charged to the individual webpage.

[0117] 29) Estimate costs for the different services, and establish aprofitable, affordable fee structure, starting with simple additionssuch as bolded or enhanced listings, and moving up from there. The ratesshould be comparable to those for print and Yellow Page advertising andmay fluctuate based on the size or geographic region of the business.

[0118] 30) Contact businesses to be listed in their domain and marketCDW services.

[0119] 31) Register a domain name for its Category Directory WebsitePortal, (and URLs for the subordinates, if appropriate. The domain namesshould correspond to the categories and subcategories.)

[0120] 32) Pay the ISP Directory to be listed in one or more fields toincrease exposure, and list the CDW with more than one ISP, if possible.

[0121] 33) Pay licensing fees for the improved Internet Directory Systemat designated Domain Registration Sites. Licensing fees are nominal, andare probably based on the number of 115 subordinate webpages in thedomain. Abide by the Business Plan and Model standards.

[0122] Advertising Agencies:

[0123] 34) Work with their Category Directory Websites to design portalsites that are unique, maximize new technology were appropriate and willattract and retain viewers.

[0124] 35) Work with Category Directory Websites and with the ISPs todevelop low cost, highly effective national or international campaignsfor the CDW(s).

[0125] 36) Design spot advertising approaches that can be implemented onthe CDWs, do not impede the operation of the site, and will not driveaway viewers.

[0126] 37) Work with their CDWs to determine the most appropriatewebsite technologies to support their spot advertising and promotionalefforts (on-line coupons, discounts, special promotions, random prizesfor viewers, etc.).

[0127] 38) Estimate the cost of doing business in the improved InternetDirectory System, developing a competitive per click rate for potentialspot advertising customers, and selling the spot ads to their clients.

[0128] 39) Arrange interim financing, either internal or external to theagency, to cover upfront staff and advertising costs prior to the returnfrom the spot advertising revenues.

[0129] 40) A System Manger or an independent entity can impose and/orenforce a business plan and model on CDWs. A portion of the businessplan and model may apply to the Directory Provider. At the least, thebusiness model provides a standard for at least one of design,technology and control for a CDW site. The System Manager may manage andsupervise identifying marks or URLs for the System.

[0130] Additional Embodiments

[0131] In addition to the improved Internet Directory for Businesseswith businesses listings, there can be improved Internet Directories tocontain websites specifically for children, for adults only, for musiclovers, gaming, government, travel or other popular, voluminouscategories. In this embodiment, the Category Directory Websitepreferably provides a list of all websites in the domain at no charge,but offers technology and other value added services for a fee like theBusiness directory.

[0132] Operation—First Example

[0133] The manner of using the improved Internet Directory is similar tothe existing Internet Directories. Namely, one first accesses theirInternet Service Provider (ISP) or favorite Search Engine 10, locatesthe Business Directory Search Engine (which is frequently one of theYellow Pages), then locates the appropriate field. The fields are broadcategories such as Dining and Entertainment, Industrial, Medical,Professional, Repairs, Retail, Services or Automobiles. For purposes ofthis illustration, the goal will be to find out about a new ToyotaCamry, so that field 12 selected will be “Automobiles.”

[0134] (Preferably the viewer finds out the Business Directory SearchEngine, the fields and the Category Directory Website (CDW) from ads andpromotional events resulting from the CDW's contract with anAdvertising/Promotional Agency.)

[0135] The business plan and model imposed on the CDWs ensure thatCategory Directory Websites 14 listed under “Automobiles” are allprofessionally managed, preferably ensuring that are well designed, thecontent is relevant, and the links are good. A click on the “Toyota”Directory Website 14 brings up information on Toyota and has informationon all the Toyota dealerships in the nation and some internationaldealerships. The data is organized into subcategories by location(state, metro area, city) and a screen allows the viewer to narrow thesearch by either providing the name of the dealer or its location(general or specific). “Champion Toyota” 16 is selected. Data is alsopreferably organized by model and feature, so the viewer can compare thefeatures of the different models.

[0136] Champion contracts with the Directory Website (DW) 14 thatrepresents “Toyota.” Its website preferably was designed by and ishosted by the DW. On the webpage, the viewer is able to pick the car andaccessories desired. The 360 technology and virtual reality allows theviewer to electronically walk around a Camry, and even to look under thehood. Then, using a mouse the viewer preferably can open the car door,get in, see the layout, examine all the equipment, play the CD, honk thehorn, turn on the lights and then take a virtual test drive. (This typeof technology would have been too expensive for a single dealership tomaintain, but with the Directory Website managing the webpages the costcan be spread across multiple businesses.)

[0137] After taking the test drive, and reading the statistics andreports on the Toyota, the viewer has the option to move to a securesite and make an offer on the car. This, too, can be a service offeredby the Directory Website.

[0138] Second Example

[0139] A couple in New Mexico is planning a trip and loves rollercoasters. They want to go to an Amusement Park that has the most numberof roller coasters. They have been seeing ads about the“AmusementParks.dir” website and want to check it out.

[0140] “AmusementParks.dir” is a Category Directory Website in theImproved Internet Directory System. To access the Improved InternetDirectory the couple will access a licensed Internet Service Provider(ISP) or Search Engine and click on the Business Directory/ImprovedInternet Directory for Business. The Directory will be organized into“Fields” (very broad categories of information such as appliances,automobiles, contractors, churches or family entertainment). Afterreviewing the standardized list of “Fields,” the couple will click on“family entertainment” and be transported to the “family entertainment”portal.

[0141] The portal will contain a list/database of all theCategories/Category Directory Websites relating to “familyentertainment.” The couple will review the list and click on“AmusementParks.dir” and be transported to the “AmusementParks.dir”portal.

[0142] The “AmusementPark.dir” portal has a search engine that willallow the couple to find Amusement Parks by location (country, region,state, county, city), by corporation (Six Flags, Disney, etc), or bynumber and types of rides offered. After looking at several of theAmusement Park webpages in “AmusementPark.dir” the couple decide to goto Six Flags Over Texas in Arlington. Under the Improved InternetDirectory system, the Six Flags Over Texas webpage would tell the coupleall about the Park and its rides, let the couple take a virtual ride onone of the roller coasters, and take a stroll through the park using 360technology. The couple could find out about hours of operation, theweather in Arlington, read reviews from other visitors, get ticketson-line, or find and book lodging nearby.

EXAMPLE A Sample Business Model Outline

[0143] The Advantages

[0144] The “Business Model” brings effectiveness and profitability backto the Internet.

[0145] The “Internet Business Integrator” is a new function that can beimplemented by new or existing businesses.

[0146] The “Business Model” offers a new revenue model for websites.

[0147] The “Business Model” creates a new revenue stream to theAdvertising Industry.

[0148] The “Business Model” brings the websites of “likebusinesses/topics” together under a single portal, creating a neworganizational structure for Internet websites.

[0149] The fee charged by the Internet Business Integrator will helpeliminate Internet “clutter.”

[0150] Websites maintained by Internet Business Integrator can betranslated into other languages for International use.

[0151] The new Internet organizational structure gives websites morevisibility and accessibility, making them easier to access.

[0152] The Applications

[0153] Internet Users:

[0154] The organizational structure of the “Business Model” helpsInternet users find information and access websites.

[0155] Businesses:

[0156] The “Business Model” creates a Web Business Integrator functionthat can be filled by multiple types of existing businesses. Forexample:

[0157] Entrepreneurs can bring together a group of “likebusinesses/topics” (restaurants, hospitals, night clubs, fitnesscenters, etc) under a single portal, and if desired, offer informationan informational site about the business/topic area at the portal level(i.e. food, health, music, fitness, etc).

[0158] Existing businesses, such as Internet Access Providers, Web SiteDesigners, Web Site Developers, Web Site Services and Consultants canwork with Internet Business Integrators, or expand their businesses toinclude this function.

[0159] Manufacturers, such as General Motors, can develop a singleportal to view their latest models, take virtual test drives, and accessthe websites of all their dealers.

[0160] Special interest groups can utilize the “Business Model” toprovide a common umbrella. For example, the Presbyterian Church may withto use the “Business Model” to create a single portal to access theinformation about the church, its beliefs and doctrines, and acomprehensive listing (by area) of all the Presbyterian Churches andtheir websites.

[0161] Professional Associations such as the American Bar Association(in conjunction with its state affiliations) can use the “BusinessModel” to provide a single portal to access a comprehensive listing (byarea and specialty) of all licensed attorneys and their websites.

[0162] The Concept

[0163] The “Business Model” introduces a new organizational structurefor Internet that generates a revenue stream for portal websites.

[0164] The Problems Addressed

[0165] The Internet Community is looking for a new, profitable BusinessModel of the Internet.

[0166] The Advertising Industry is in a slump, and looking for new,profitably ways to do business in the Internet arena.

[0167] The Internet lacks the structural organization to adequatelysupport the millions of business websites.

[0168] Many websites are not translated into other languages, limitingtheir scope and usefulness.

[0169] The Model

[0170] The “Business Model” vertically organizes “likebusinesses/topics” by subject using a portal structure. The portal opensat the highest level (usually national or international) then offerssub-portals at the regional and local/city level. This organization bysubject, location and website makes it easier to locate and accessinformation on the Web. In this model, the Web Business Integratorprovides content by bringing together and organizing “likebusinesses/topics” under an international portal that provides valueadded services to the business. Websites under the portal are chargedfor the “value added services” provided by the Web Business Integrator.

[0171] The volume of businesses/topics within the portal greatlyincreases the number of viewers at the portals and sub-portals.Intensive advertising further boosts the number of viewers and “clicks”from profiled users accessing national and local portals . . . a natural“fit” for national and/or regional ads. In the “Business Model” therevenue from the portal's spot advertising (calculated on clicks)compensates the advertising firm for its efforts.

[0172] The foregoing description of preferred embodiments of theinvention is presented for purposes of illustration and description, andis not intended to be exhaustive or to limit the invention to theprecise form or embodiment disclosed. The description was selected tobest explain the principles of the invention and their practicalapplication to enable others skilled in the art to best utilize theinvention in various embodiments. Various modifications as are bestsuited to the particular use are contemplated. It is intended that thescope of the invention is not to be limited by the specification, but tobe defined by the claims set forth below. Since the foregoing disclosureand description of the invention are illustrative and explanatorythereof, various changes in the size, shape, and materials, as well asin the details of the illustrated device may be made without departingfrom the spirit of the invention. The invention is claimed usingterminology that depends upon a historic presumption that recitation ofa single element covers one or more, and recitation of two elementscovers two or more, and the like. Also, the drawings and illustrationherein have not necessarily been produced to scale.

What is claimed is:
 1. An improved Internet Directory System,comprising: at least one upper-level Directory Provider (DP), providinga directory of at least upper-level fields and/or super-categories andcategories, and referencing a plurality of independently owned (fromeach other and from the Directory Provider) for-profit CategoryDirectory Websites (CDWs); the plurality of CDWs each providing at leasta lower level directory referencing websites (WSs) relating to acategory; the CDWs being identified as Category Directory Websitesparticipating in the System by at least a mark or a URL portion; and abusiness model imposed on at least the CDWs.
 2. The System of claim 1wherein the business model includes standards of operation imposed onthe plurality of CDWs by the System.
 3. The System of claim 2 wherein astandard of operation includes professional management.
 4. The System ofclaim 2 wherein a standard of operation includes at least one oforganization and comprehensiveness.
 5. The System of claim 2 wherein astandard of operation includes up-to-dateness.
 6. The System of claim 2wherein a standard of operation, imposed on at least a subset of CDWs,includes a CDW offering users at least one of an option to move to asecure site to negotiate a purchase and an organization of pertinentcomparative data on a subject within the category.
 7. The System ofclaim 1 wherein the business model includes charging at least some WSsfor being referenced.
 8. The System of claim 1 wherein the businessmodel includes at least some WSs being charged for at least one serviceoffered by the System.
 9. The System of claim 1 wherein the businessmodel includes a participating CDW providing advertising space on itssite.
 10. The System of claim 1 wherein the business model includes aCDW promoting, by advertising, at least one of its category andreferenced websites.
 11. The System of claim 1 wherein the businessmodel includes at least one advertising/promotion firm that providesadvertising/promotion for a category and/or a CDW site substantially inreturn for advertising space on a CDW site.
 12. The System of claim 1wherein the business model includes offering webpage enhancementservices at a volume discount.
 13. The System of claim 1 wherein thebusiness model includes substantially funding operation of a CDW bypayments from WSs.
 14. The System of claim 1 wherein the business modelincludes selection of categories for CDWs large enough to support awebsite and small enough to be managed according to the business plan.15. The System of claim 1 wherein the business model includescontracting by at least one DP to secure a comprehensive listing ofCDWs.
 16. The System of claim 1 wherein the URL portion comprises a TLD.17. The System of claim 16 wherein the URL portion comprises a TLDunique to CDWs and DPs in the system.
 18. The System of claim 1 thatincludes at least one cutting edge technology cost effectively offeredto appropriate referenced WSs.
 19. The System of claim 1 wherein theplurality includes hundreds.
 20. The System of claim 1 wherein theDirectory Provider comprises an ISP or Search Engine.
 21. The System ofclaim 1 wherein 1) the category and 2) at least one field and/orsuper-category are both more than simply geographic.
 22. A method forproviding an Internet Directory System, comprising: organizing anindependent for-profit directory website to reference websites within acategory; participating in an Internet Directory System by saiddirectory website by contracting to be referenced as one of a pluralityof Category Directory Websites (CDW) on at least one independentupper-level Directory Provider's (DP) upper-level directory of at leastfields and/or super-categories and categories, the upper-level directoryreferencing the CDWs; adopting a URL portion or a mark identifying saiddirectory website as a participating Category Directory Website; andabiding by a System business model imposed on said Category DirectoryWebsites.
 23. The method of claim 22 wherein the business model includesstandards of operation.
 24. The System of claim 22 wherein the URLportion comprises a TLD.
 25. The System of claim 22 wherein the URLportion comprises a TLD unique to CDWs and DPs in the system.
 26. TheSystem of claim 22 wherein the business model includes offering at leastone cutting edge technology cost effectively to appropriate referencedWSs.
 27. The System of claim 23 wherein a standard of operation includesprofessional management.
 28. The System of claim 23 wherein a standardof operation includes at least one of organization andcomprehensiveness.
 29. The System of claim 23 wherein a standard ofoperation includes up-to-dateness.
 30. The System of claim 22 whereinthe business model includes providing advertising space on a CDW site.31. The System of claim 22 wherein the business model includes promotingat least one of a site and a category by advertising.
 32. The System ofclaim 22 wherein the Directory Provider includes an ISP and/or a SearchEngine.
 33. The System of claim 22 wherein the business model includesproviding advertising promotion for a CDW site in return for receivingadvertising space on a CDW site.
 34. The System of claim 22 wherein thebusiness model includes, for at least a subset of CDWs, offering usersat least one of an option to move to a secure site to negotiate apurchase and an organization of pertinent comparative data on a subjectwithin the category.
 35. The System of claim 22 wherein the businessmodel includes charging at least some websites for at least one servicesuch that a profit is made.
 36. The System of claim 22 wherein (1) thecategory and (2) at least one field and/or super-category are both morethan simply geographic.